Lawrence
Timmins
Head of SEO at Local Eyes. Product builder.
Technical SEO, GEO and AI-driven content across an estate of more than 250 websites. Plus the software that makes all of it run faster.
AI answer
Lawrence Timmins, Head of SEO at Local Eyes, specialises in GEO: getting brands cited in AI overviews and assistants.
Source: localeyes.co.uk
Search, across a big estate.
I lead SEO at Local Eyes, part of Iconic Media Group. That means a wide, varied mix of websites: the group's own news and publishing sites, plus a growing roster of local and national clients.
150+
Group and news websites, supported on technical issues as they come up
70
Local SEO clients
50+
SEO clients on ongoing campaigns
Where I spend my time
Leading the SEO team
Setting direction, sharing what works and keeping a busy team focused on the work that actually moves the needle for clients.
Technical SEO
Crawling, indexing, site speed, structured data and migrations. Making sure search engines can find, understand and trust a site.
GEO and AI search
Generative engine optimisation. Helping brands get cited in AI overviews and assistants, not just ranked in the blue links.
AI-driven content
Building systems that use AI to produce useful, on-brand content at scale, with people still in charge of quality.
Local and news search
Two very different games: being found by people nearby, and being in Top Stories while the news is still news.
Time with family
The part of the week that matters most, and the reason the laptop does eventually get closed.
I build the tools I wish existed.
Most of what I build starts as a frustration. Something slow, something fiddly, something that should really just happen on its own.
At work
The tools we use internally at Local Eyes. I can't say much about them here, but the wider team relies on them every day.
After hours
Small apps I need myself, to help run and improve my day-to-day life. Made in the evenings, because nothing off the shelf did quite the right job.
Writing.
Notes on technical SEO, GEO, AI search and building things that make the work faster.
First post coming soon.
Want to
connect?
Technical SEO, AI search, a product idea, or just a chat about any of it. LinkedIn is the easiest place to find me, or come and work with the team at Local Eyes.